2008-2016: Magento Mobile App Trend

From grocery to lifestyle and fashion, Magento Mobile App for online shopping has become an inherent part of our lifestyles. We might be slaves to technology. But technology, especially smartphone and internet has made our lives so much easier.

The world is just a tap away and we can get access to just about anything – information, products and services, you name it!

From 2008-2016, let us move ahead and see how Magento app for iOS and Android devices have revamped the way we shop online.

As you can see, in the early years there weren’t much searches because the technology was fairly new and not accessible everywhere. The searches were almost negligible between the years 2008 and 2010. Thereafter, the graph just went up.

The current year, 2016 is still very important because the technology for making online shopping app has become accessible and affordable people, thus spiking huge increase in the searches.

Magento is considered one of the best and cost-effective method to host a retail business online, so when its solution for mobile device, i.e. apps came into existence, businesses started opting it.

With this, many businesses tremendously grew as brands. It wasn’t a coincidence that these businesses went with their guts and made a shopping app for ecommerce business.

Myntra.com, India’s largest fashion and lifestyle company made a very important business decision in 2015. They switched to an app-exclusive business model, thereby leaving the website for generating business.

This decision was made because 95% of their Internet Traffic was from mobile. Also, 70% of sales generated was from smartphones. Although this was a big and profitable move, the company eventually relaunched their website.

The above is just one of the examples of several newbies who used Magento Mobile App to establish themselves as a brand and now there are just so many well-reputed names in the mobile commerce world.

Magento, as a technology liberated many online retailers from the problems they were facing due to the lack of mobile solution for shopping. The solution to make app helped not just the online retailers, but spiked the interest of average consumers as well.

Ideally, most companies stick to the norm of having omnichannels – brick & mortar store, desktop site, mobile site and Magento mobile app. But the later one has the most power in influencing, engaging, interacting and converting the visitors into customers. Whether people want to search for products or store near them, or want to shop online, they do a quick search on smartphone.

To make things even more exciting, shopping apps suffice greatly to the needs of online consumers, much better than what users will experience in an actual store.

From high-definition product images, deals & offers to payment options and variety of products to choose from, online shopping has been enhanced and elevated throughout these years with the web app.

The Story So Far…

Online shopping through mobile has changed significantly from 2008 up to 2016, and with the technology still advancing, many businesses can now take benefit of it for free of cost.

Yes, newbies as well as established retailers can now make a free ecommerce Magento app to increase their businesses without paying any money.